I-DENTITY TEAM
Industry Leaders, Trend Setters.
Backed by decades of experience, our leadership team specializes in crafting, elevating, and redefining brands to inspire strong consumer connections and lasting recognition.
Chris Schroeder
Chief Executive Officer
Chris Schroeder is a visionary leader in brand creation, interactive media, and resort development. He has launched major brands and projects globally for MGM Grand, Universal Music Group, Sports Illustrated, Emmitt Smith, and more. As a founding partner of UMUSIC Hotels and the creator of Sports Illustrated Resorts, he’s spearheaded innovative concepts like the $1 billion Vai Hotel in Phoenix. Schroeder also played key roles in launching Formula E, Emmitt’s Restaurant in Las Vegas, and groundbreaking marketing campaigns for American Express, MGM Resorts, and California Tourism. With over 30 years of experience, he’s an award-winning expert in branding, hospitality, travel marketing, and loyalty programs.
Mark Korros
President
Mark Korros is a dynamic CEO with a proven track record of driving rapid, sustainable growth across premium brands. He has led companies in manufacturing, retail, and private equity, delivering multimillion-dollar returns and increasing shareholder value. As CEO of Covercraft Industries, he executed a bold growth strategy, tripling revenue and quadrupling EBITDA in under five years. At Pendleton Woolen Mills, he revitalized the heritage brand, expanding its relevance through strategic partnerships with Nike and Tommy Bahama. Mark also led Covercraft and Filson to double EBITDA, helped FranklinCovey return to profitability, and transformed Samsonite into a global travel brand. His expertise spans brand building, strategic growth, and value creation across diverse industries.
Kyle Bardram
Chief Operating Officer
Kyle Bardram is an accomplished leader with a proven track record of building companies from their inception to scale. With extensive experience across finance, operations, and product management, Kyle has played a key role in transforming early-stage ventures into thriving businesses. His financial acumen ensures sustainable growth, while his leadership and strategic vision have consistently delivered success in competitive markets.
Erica L. Phillips
Director of Real Estate
With 25 years of real estate experience across various sectors and as a former VP of a real estate law firm, Erica has collaborated on over 8,500 residential and commercial transactions worldwide, totaling $4.7B. As Director of Real Estate at I-dentity Group, she specializes in sourcing unique off-market properties and connecting investors with diverse brand concepts. Erica has a proven track record in securing properties for high-net-worth individuals and companies, along with raising funds for ventures like a NASA-partnered sustainable energy company, neuro-technology for children with cerebral palsy and epilepsy, and a $1B railway project in a developing country.
Eric Schroeder
Creative Director
Eric Schroeder, an award-winning creative leader, is the Creative Director at I-dentity Group. With over 20 years of experience in marketing, advertising, and design, he excels at developing impactful, results-driven campaigns for top brands like American Express, Sports Illustrated, Ford, and USAA. His background in marketing from Texas State University and design from the Art Institute of Dallas blends strategic thinking with artistic flair. Known for inspiring teams and fostering innovation, Eric’s work has earned numerous accolades, including American Advertising Awards gold and special judge’s awards and multiple Brand Marketing golds.
His leadership is defined by vision, creativity, and a commitment to excellence.