Crafting
a unique
I-dentity.
Reimagining identity to transform
the future of branding.
Experience is everything.
I-dentity specializes in crafting immersive experiences that redefine hospitality, dining, sports, entertainment, and active lifestyles. By blending innovation and storytelling, we create engaging environments that captivate and inspire.
We have assembled a team of leaders in experiential lifestyle to create I-dentity. We craft experiences with a vision that blends cutting-edge technology and unique, forward-thinking concepts. We create an immersive environment where design, innovation, and personalization converge to craft spaces that resonate deeply with our guests identity.
By harnessing smart technologies, sustainable practices, and artistic storytelling, we bring to life destinations that are more than just places to stay—they’re living experiences that inspire, and engage, every individual who visits.
I-dentity integrates the consumer’s aspirational desires into every aspect of the brand, from its visual identity and design to marketing, proprietary products, services, and the overall customer experience.
Our philosophy is guided by five key experiential pillars:
Our team consists of seasoned visionaries who have collaborated with iconic brands and renowned personalities who are leaders in these categories. Together, we create experiential extensions that elevate these verticals, delivering unique and unforgettable experiences.
MUSIC
Co-founded and launched UMUSIC Hotels in partnership with the world’s largest music company, Universal Music Group.
TECHNOLOGY
Pioneered internet technology for the hospitality, travel, auto and retail industries, including ground breaking advances in online reservation and ecommerce platforms
SPORTS
Created and launched the Sports Illustrated Resorts brand including concepts for further active sports brand extentions.
ART
Designed and funded a national platform for the Coming Up Taller Awards,
recognizing exemplary youth arts and humanities programs.
CUISINE
Created and launched Emmitt’s, one of the top restaurants in Las Vegas in partnership with NFL legend, Emmitt Smith.
I-dentity has collaborated with industry leaders and iconic brands across a diverse range of sectors, including technology, sports, attractions, construction, automotive, publishing, cuisine, consumer products, and more.
