
VAI RESORT – GLENDALE, ARIZONA
Every Room is a Front-Row Experience!
Welcome to the world’s largest and most exciting hotel, where innovation meets entertainment. Designed as a grand amphitheater, every room offers a luxurious box-suite view of the stage, ensuring an immersive experience like no other.
The I-dentity team created the concept and initial designs for the first hotel of its kind in the United States designed as an amphitheater. Additionally, we played a key role in securing governmental approvals and helping to secure funding for the close to $1B project.








Shopping and Entertainment District

Mattel Adventure Park
